McDONALD'S BACK-TO-SCHOOL PROGRAMME 2019

On 18^th October 2019, in collaboration with the Ministry of Education, McDonald’s Malaysia and its charity of choice, Ronald McDonald House Charities (RMHC), has donated RM3 million worth of ‘Back-to-School’ backpacks to 30,000 underprivileged and urban poor primary school children nationwide during the 2019 Back-to-School Programme. These backpacks are given with the intention of motivating the school children to kick-start the 2020 school year on a high note. Each pack consists of a pair of school uniform, a pair of school shoes, socks, as well as a school bag.

Back-to-School Programme Infographic

The programme has put a smile to 23,000 children since its inception in 2017, where 6,000 children received the backpacks in 2017 (investment of RM1.2 million) and 17,000 children in 2018 (investment of RM1.7 million).

The ‘Back-to-School’ programme is a reflection of McDonald’s Malaysia’s commitment in continuously making a positive impact in the communities that the organization operates in. The contributions raised was a collective effort by McDonald’s, RMHC, and various business partners, franchisees, as well as McDonald’s employees towards a common purpose of helping to alleviate the financial burdens of these children’s families.

The ‘Back-to-School’ programme is part of McDonald’s Community Programme which is held annually, to bring cheer to children in need through various engagements such as educational trips, pediatric ward visits, spring cleaning, as well as Children’s Day celebrations at McDonald’s restaurants nationwide.

Join us in motivating primary school children to kick-start the 2020 school year on a high note! Let’s donate to RMHC Malaysia through the donation box at any McDonald’s restaurants or perform an online transfer at https://rmhc-malaysia.my/get-involved/make-a-donation/

Watch “Back-to-School” Programme Video:

Photos at the launch of Back-to-School Programme 2019.

McDonald’s Malaysia and its charity of choice, Ronald McDonald House Charities (RMHC) Malaysia ​launched the "Back-to-School" 2019 programme at SK Klang Gate today. RM3 million was successfully raised under the "Back-to-School" programme this year, which is one of the initiatives under the Ministry of Education's collaboration programme with McDonald's.

(L-R) Azmir Jaafar, Managing Director and Local Operating Partner, McDonald’s Malaysia; YB Teo Nie Ching, Deputy Minister of Education Malaysia​; and Nasri Nordin, General Manager, RMHC Malaysia together with the recipients of “Back-to-School” packs at Sekolah Kebangsaan Klang Gate, Kuala Lumpur, today. ​30,000 students nationwide will receive "Back-to-School" packs under the programme this year.

YB Teo Nie Ching, Deputy Minister of Education Malaysia ​was the guest of honour at the launch of the "Back-to-School" 2019 programme.

Azmir Jaafar, Managing Director and Local Operating Partner, McDonald’s Malaysia, ​who is also the President of RMHC Malaysia at the launch of the "Back-to-School" 2019 programme at Sekolah Kebangsaan Klang Gate.